Background

Eppendorf AG, a company with more than 3,000 employees and a registered office in Germany, develops, produces and sells products and services for laboratories around the world. Eppendorf products are used in academic and industrial research laboratories, e.g. in companies in the pharmaceutical, biotech, chemical and food industries. Following the big hype around the UEFA Soccer Championship 2016 they decided to use Branded Mini-Games in their communication strategy.

Our fun and addictive football game “Flick & Score” challenged the users to score goals and win great prizes. The campaign increased customer engagement as well as brand awareness and generated a good number of new potential customers for Eppendorf AG.

Along with this competition, Eppendorf gave 20% discount to their online customers who placed an order during the promotion period.



CAMPAIGN

During the period of 1 June – 15 July 2016, Eppendorf launched a gaming campaign “Eppi Cup 2016” using their signature lab tube, “Eppi”, as a main character. Players had to flick 7 footballs to hit the goal as fast as they can. At the end of the game, all players were able to register for a chance to win prizes which included the “research plus 3-pack” and “Eppi cup” mini-footballs.

Sign up method: E-mail address
Mini-Game: Flick & Score
Call-to-action: Visit Website
Channel: Website and social media
Mini-Game: Flick & Score
Locations: Worldwide

GOALS

Increase customer retention

Increase brand awareness for Eppendorf in the medical devices industry

Acquire new customers

RESULTS


89%

Eppi Cup 2016 has been played by over 42,000 users worldwide with 89% of users providing their contact details after the game. It also achieved the following results:


87%

Replay the game

80x

Plays per user

69%

Continued to the website

FUNNEL CONVERSION RATES

99%

Completion

89%

Leads generation

87%

Replay

69%

Call-to-action

BE PART OF THE SUCCESS

BY GAMIFYING YOUR MOBILE

MARKETING CAMPAIGN TODAY


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