Gamify Your Brand to Increase Customer Engagement

It’s easy trackable and fast to deliver.

What is Branded Mini-Games?

Branded Mini-Games (BMG) are tailored games created via our DIY gamifying studio, or by a silver platter service from our professional in-house team. With 80+ readymade, high quality game templates in HTML5, BMG offers brands a fun platform for digital marketing and playable ads. BMG runs seamlessly on laptops, tablets, and mobile – within any app, all social media, or on any website. Let your audience love your ad!

Our Customers


Why use Branded Mini-Games (BMG) with casual eSports?

It’s an all-in-one, cost effective, result driven marketing campaign solution. Providing you with a high quality marketing service, tailored to drive traffic, collect lead generations and increase brand awareness. With over 12 years experience in the industry and having worked with many household brand names, we are one of the leading experts in this field.

Benefits for your audience

FUN…First and foremost your campaign will be fun. We all know how boring it can be to scroll through an endless feed of stock images and product shots on social media, with the occasional video to boot. BORING! With interactive games, multiplayer options and leader boards, we’re putting the social back into social media. Not only will your audience love interacting with your campaign but shall also enjoy reaping tangible rewards, just for playing your game. Everyone loves rewards. Incentivised user interaction for your campaign is a win-win for both parties.

Benefits for you

Branded Mini-Games (BMG) with casual eSports is designed to provide maximum results at minimal cost.

Our service to you includes:

  • A super fun game built to your specification.
  • We do all the legwork.  We will plan, execute and monitor your campaign throughout its lifecycle for optimal results, so you don’t have to.
  • We will promote your campaign using cross channel marketing, during and even after the lifecycle of the campaign.

And the best part is that this service is FREE*.

*The only cost incurred by you is the basic cost that comes with advertising on the chosen medium (Facebook | Google | VK | Twitter etc).

Further details


To find out more about Branded Mini-Games with casual eSports new service you can view our information pack below or just give us a shout.


Campaign Examples

Go on. Give them a try.

How does Branded Mini-Games (BMG) with casual eSports work?

Secure & Real World Value Rewards

Your audience and users of your playable campaign are rewarded with tangible rewards, whenever they play your games – they are also rewarded for inviting their friends to join in the fun. Incentivised interaction and rewarding word-of-mouth, work together to push your campaign even further.

Leaderboard/Multiplayer Mode

To increase competition amongst your users, you may choose to include a leaderboard into your game, or even a multiplayer mode (limited templates only), and reward the winners of the event with tangible rewards.

Trustable Utility Token

POC is a Swiss-based official utility token based on Stellar networks and approved by the Swiss governmental body of finance regulator.

High quality HTML5 branded games

Our games can be shared on most major social networks and chat apps, thus giving your campaign the largest potential audience possible. With over 12 years experience, our developers can tailor your game to your criteria, working towards your campaign goals.

KIOSK for Exhibition

HOW IT WORKS Kiosks are large public marketing displays. A BMG Kiosk draws in passers-by to play a branded-mini game in which they stand a chance to win a reward that builds has the potential to build awareness and a possible customer relationship between brand and player, depending on the nature of the campaign.

Ideal Kiosk Marketing Locations:

  • Tradeshows and consumer events
  • Wherever potential streams of people are to be e.g. shopping malls, doctor clinics, supermarkets etc.

E-Learning with Gaming

 Gamification is the buzzword in every organisation in the area of e-learning .  Why?

LEARNING HAS NEVER BEEN EASIER Using mini-games for e-learning helps users experience novelty, curiosity and challenge while being rewarded for solving a task or completing a mission. A better learning experience and learning environment are guaranteed.

One source: Runs on all devices (Cross-platform. mobile, tablet and PC in HTML5 format)

No time/location bound: Employees can learn anytime and anywhere they go on their mobile phone, tablet and PC.

Highly fun and motivating: Interactive game elements and social sharing among colleagues will increase the learning effect

Measurable key objectives: Each employee login ID enables to track and extract all kinds stats of users journey and the points collected. Measure the achievements of L&D objectives easily.

Who we are? Branded Mini-Games build branded HTML5 mobile games to help businesses around the world increase brand awareness, lead generation and boost their digital marketing and communication results. Branded Mini-Games offers branded games development, html5 mobile games, mobile marketing games, mobile web games and playable ads to help brands gain attention and convert their employees and market into plays, clicks and conversions. Who we help? Branded Mini-Games helps both business-to-consumer (B2C) and business-to-business (B2B) companies from a variety of industries. Games can be successfully used for marketing, sales, Human Resources (HR), training, employee motivation and corporate communication. Industries that we’ve worked with include: FMCG, food & drink, TV and media, banking, financial services, insurance, marketing agencies, brand agencies, mobile and telephone networks, game developers, sporting goods manufacturers, and many more. How we do it? Branded Mini-Games uses games and social gamification techniques to quickly reward the game player for engaging with the game, the brand and the message. Our mini-game format means lower barriers to entry for players and encourages multiple replays. The mini-game format is also ideal for men and women, of all ages, even if they’re no serious gamers. Gain the attention of your target audience, convert them into leads and drive them towards a call-to-action with buttons, videos, coupons or with social contests. Mobile-First For over 10 years we’ve worked on mobile solutions. Our background and focus has always been mobile-first. Developed in HTML5 our games work on mobile but automatically resize for other screens – including PC, tablet, and laptop. Digital Advertising Use the power of games and gamification to boost the results your digital advertising. Increase the interactions from your adverts and boost your click-through rates (CTR) by providing a fun and engaging game experience in your advertising. Sweepstakes and Contests Are you looking to run a competition online or at an exhibition? Use Branded Mini-Games to create a fun, engaging and interactive competition. Run leaderboards to choose your winners by rank, or run the game as a lucky dip. Brand Awareness Stand out from the competition and get people playing a game. You may think that a game is not suitable for your audience, or you’re from a boring industry. However, we have successfully used games to boost brand awareness and help businesses stand out from their competition. Lead Generation Generate leads from your marketing using Branded Mini-Games. We regularly generate 35%+ lead conversion rates from a game. Mobile Coupons Convert your mobile audience into buyers using coupons. Players can exchange high scores to discounts, or access a mobile coupon to redeem in-store. Shopper Marketing Connect with mobile shoppers by providing a Branded Mini-Game in store. They can access the game on their mobile through beacons, NFC or QR codes. After playing the game, activate the shoppers by issuing a coupon to redeem that day. Our Products Branded Mini-Games Enterprise Managed service that develops branded online games for clients. We can develop HTML5 games for advertising quickly and easily using our catalogue of game templates. Branded Mini-Games Studio Self-service tool that makes it quick and simple for brands to create and launch their own ad games for mobile marketing and online marketing. Create and manage your branded games, without coding, and starts from free. Playable Ads Digital advertising solution that incorporates fun, exciting game experiences into banner adverts. Custom built for each client the games are fully branded and optimised for the client’s audience. Augmented Reality Brings a gaming experience into the real-world. Scan product packaging to see game characters come to life before accessing the Branded Mini-Game. Combine augmented reality with mobile games to provide more fun and interaction for your campaign. Beacons Use mobile beacons to prompt local mobile users to play the Branded Mini-Game. Whenever a potential customer walks near your shop engage them using a game and then drive them into store with a mobile coupon. Social BMG Brings a fully social gaming experience to the Facebook app. Challenge your Facebook friends and check out how you’re doing on the customised leaderboard. See which one of your friends can become the champion. User Generated Content Players can create and customise their own games using their own pictures. Upload images to the game and then publish and share with their friends. Mobile game development Branded Mini-Games also works on mobile game development, either by extending our html5 game templates, or bespoke game development, focused on your branding, marketing and promotional goals. Our technical team can help integrate Branded Mini-Games into your app, advertising tool and CRM system.