What are Branded Mini-Games?


Stand out and count with increased user retention, by avoiding banner blindness.


Get 3x higher conversion rate compared to static ads.


The coupons can be distributed to users through the game as rewards.

Branded Mini-Games is built with HTML5 technology. Therefore they are fully customisable to any brand and run well on laptop, tablet, mobile or within an app.

When Branded Mini-Games is installed in a mobile shopping app, the Daily Active Users increase, which means a greater ROI for brands.

Mobile Friendly


Installed in Mobile
Shopping Apps

Offer Coupons
as Rewards

BMG Studio

Branded Mini-Games Studio is a DIY tool that makes it quick and simple for brands or individuals to create and launch their own ad games. The branded mini games system is predominantly used for mobile marketing and online marketing.

With a sophisticated yet intuitive dashboard, you will be able to create, manage and monitor your games as you please without the need for any coding.

Start creating today for free with our basic package.

BMG Gamification

Many reports and success stories show that marketing campaigns that introduced a game had 2 to 3 times greater results, than those without.

This is because games & gamification services keep the brands Daily Active User (DAU) engaged for much longer throughout a marketing campaigns. The DAU on your brand’s websites and apps can be 30-50% higher than usual. Gamification can benefit your marketing strategy.

Do you need all this? We’re here to help.

Play Now.

Who we are? Branded Mini-Games build branded HTML5 mobile games to help businesses around the world increase brand awareness, lead generation and boost their digital marketing and communication results. Branded Mini-Games offers branded games development, html5 mobile games, mobile marketing games, mobile web games and playable ads to help brands gain attention and convert their employees and market into plays, clicks and conversions. Who we help? Branded Mini-Games helps both business-to-consumer (B2C) and business-to-business (B2B) companies from a variety of industries. Games can be successfully used for marketing, sales, Human Resources (HR), training, employee motivation and corporate communication. Industries that we’ve worked with include: FMCG, food & drink, TV and media, banking, financial services, insurance, marketing agencies, brand agencies, mobile and telephone networks, game developers, sporting goods manufacturers, and many more. How we do it? Branded Mini-Games uses games and social gamification techniques to quickly reward the game player for engaging with the game, the brand and the message. Our mini-game format means lower barriers to entry for players and encourages multiple replays. The mini-game format is also ideal for men and women, of all ages, even if they’re no serious gamers. Gain the attention of your target audience, convert them into leads and drive them towards a call-to-action with buttons, videos, coupons or with social contests. Mobile-First For over 10 years we’ve worked on mobile solutions. Our background and focus has always been mobile-first. Developed in HTML5 our games work on mobile but automatically resize for other screens – including PC, tablet, and laptop. Digital Advertising Use the power of games and gamification to boost the results your digital advertising. Increase the interactions from your adverts and boost your click-through rates (CTR) by providing a fun and engaging game experience in your advertising. Sweepstakes and Contests Are you looking to run a competition online or at an exhibition? Use Branded Mini-Games to create a fun, engaging and interactive competition. Run leaderboards to choose your winners by rank, or run the game as a lucky dip. Brand Awareness Stand out from the competition and get people playing a game. You may think that a game is not suitable for your audience, or you’re from a boring industry. However, we have successfully used games to boost brand awareness and help businesses stand out from their competition. Lead Generation Generate leads from your marketing using Branded Mini-Games. We regularly generate 35%+ lead conversion rates from a game. Mobile Coupons Convert your mobile audience into buyers using coupons. Players can exchange high scores to discounts, or access a mobile coupon to redeem in-store. Shopper Marketing Connect with mobile shoppers by providing a Branded Mini-Game in store. They can access the game on their mobile through beacons, NFC or QR codes. After playing the game, activate the shoppers by issuing a coupon to redeem that day. Our Products Branded Mini-Games Enterprise Managed service that develops branded online games for clients. We can develop HTML5 games for advertising quickly and easily using our catalogue of game templates. Branded Mini-Games Studio Self-service tool that makes it quick and simple for brands to create and launch their own ad games for mobile marketing and online marketing. Create and manage your branded games, without coding, and starts from free. Playable AdsDigital advertising solution that incorporates fun, exciting game experiences into banner adverts. Custom built for each client the games are fully branded and optimised for the client’s audience. Augmented Reality Brings a gaming experience into the real-world. Scan product packaging to see game characters come to life before accessing the Branded Mini-Game. Combine augmented reality with mobile games to provide more fun and interaction for your campaign. Beacons Use mobile beacons to prompt local mobile users to play the Branded Mini-Game. Whenever a potential customer walks near your shop engage them using a game and then drive them into store with a mobile coupon. Social BMG Brings a fully social gaming experience to the Facebook app. Challenge your Facebook friends and check out how you’re doing on the customised leaderboard. See which one of your friends can become the champion. User Generated Content Players can create and customise their own games using their own pictures. Upload images to the game and then publish and share with their friends. Mobile game development Branded Mini-Games also works on mobile game development, either by extending our html5 game templates, or bespoke game development, focused on your branding, marketing and promotional goals. Our technical team can help integrate Branded Mini-Games into your app, advertising tool and CRM system.


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