Apro Service Group
Apro Service Group is leading financial services company offering loans and other financial services in South Korea. Apro Service Group has an official app called “R Smart” (R 스마트), which allows users to manage their loan accounts and use other services such as contract viewing and instant payment. While there are a large number of registered users, Apro Service Group wanted to make their users engage with the app regularly.
To increase the level of app engagement, Apro Service Group introduced the “Running Mu” Game in the R Smart app. Users played as “Mu”, Apro Service’s mascot, to collect coins and avoid the obstacles. Game scores could be redeemed for “R points” which could be used in the Apro Services app. The maximum points earned was 300 R-Points per day.
Campaign duration: 90 days
Channel: Apro Financial App (Android)
Rewards: R Points (Virtual points redeemable within the app)
Increase active app users in the Apro Service app
Boost app retention rate using a game
Raise brand awareness using Apro’s own mascot