Background

Apro Service Group is leading financial services company offering loans and other financial services in South Korea. Apro Service Group has an official app called “R Smart” (R 스마트), which allows users to manage their loan accounts and use other services such as contract viewing and instant payment. While there are a large number of registered users, Apro Service Group wanted to make their users engage with the app regularly.



CAMPAIGN

To increase the level of app engagement, Apro Service Group introduced the “Running Mu” Game in the R Smart app. Users played as “Mu”, Apro Service’s mascot, to collect coins and avoid the obstacles. Game scores could be redeemed for “R points” which could be used in the Apro Services app. The maximum points earned was 300 R-Points per day.

ŸCampaign duration: 90 days
Channel: Apro Financial App (Android)
Mini-Game: Escape
ŸRewards: R Points (Virtual points redeemable within the app)

GOALS

Increase active app users in the Apro Service app

Boost app retention rate using a game

Raise brand awareness using Apro’s own mascot

RESULTS


+40% 

The Running Mu game campaign was a success, with 40% increase in active app users. Apro also achieved the following results:


30%

Increase in app installs

48x

Plays per user

89%

Completed the game

BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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