eCommerce should choose

Why You Should Choose Gamification?

BMG Gamification technology is a marketers dream. This platform is essentially the new marketing funnel, which has the potential to get eCommerce brands 2 to 3 times greater ROI. The reason why Gamification retains consumers interests for longer than traditional marketing methods is because of how much growing people are loving playing games on their mobiles. The BMG html5 technology only needs to be added to a brands already existing app. Which means consumers do not need to leave a brands app to play their game. This directly results in an increase of consumers interests and a decrease in bounce rates to eCommerce products.

The fact is: most people are now using a Smartphone, and the majority of them like mobile games. However, most eCommerce do not provide gamification services to these users.

What is BMG Gamification

1Banner or
Landing page
Users view the events and promotions on the landing page or banner image through a Mobile App or a PC website.
2User click
on the banner
Users click on the banner, checks the landing page, then clicks on Game Play.
3Participate after
user login
Most users can participate after user login, first time users must sign up for the app.
4Game runs
Game runs, simple games without complexity are good.
5Coupons or reward
points to users
Once the game has finished, the player could receive coupons or reward points according to the brands chosen reward method.

Gamification &
Consumer Retention

Many reports and success stories show that marketing campaigns that introduced a game had greater results than those without.

Research has shown that if Gamification has been implemented into a marketing campaign, the Daily Active User (DAU) could sometimes be as high as 30-50%, depending on the event planning and the quality of the html5 branded game chosen.

Success Story -
Shilla Duty-Free App

At the Shilla Duty-Free App, we are always looking for ways to expand our business and bottom line. Some of the questions we were asking were

  • How can we bring our customers into our app every day?
  • Is there a way for our customers to spend more time in our apps?

These questions are what our marketers think about every day. However, they were finding that just writing better advertising copy was no longer capturing the attention of potential customers. We kept improving our text and seeing few results.

We started noticing that more and more companies were using games as a marketing tool to increase app traffic from new customers and existing customers. We started asking the question, “Why are these companies using games and what kind of results are they getting?”

It turns out that advertising through games increases brand recognition while people play. They love playing the games, and that enjoyment spills over into their feeling for your brand. That means they are more likely to visit your app.

Since we began marketing through games, the Shilla Duty-Free mobile app has seen a significant increase in daily active users. That was our objective all along, and we are thrilled with the results. Can you imagine customers visiting your app each and every day? By marketing through games, that dream can become a reality.


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