Background
Confiserie Bachmann is the biggest bakery and patisserie in Switzerland, an advanced and innovative family-run business with a 120-year-old tradition and a strong sense of quality maintained over time.
THE CAMPAIGN
Using Branded Mini-Games team’s solutions and technical expertise, Confiserie Bachmann launches an exclusive online game marketing campaign of Papa Moll, which is the beloved Swiss animation character, to promote their Schoggi-Murmelis chocolate product.
Users have to shoot as many Schoggi-Murmelis balloon as possible to achieve the highest score.
Confiserie Bachmann gives out special prizes for playing users everyday.
- Campaign duration: 25 days
- Mini-game: Shoot The Balloon
- Target audience: All
- Publication channel: Website of Confiserie Bachmann
- Language: German
GOALS
Increase engagement between the brand and the target audience
Promote their product
RESULTS
95%
Game Play
94%
Game Completion
33%
User Sign Up
22.3%
Users Replayed at least 5 times