Getting your marketing message effectively across to your audience is challenging. Your audience – whether online or on mobile – don’t want to focus on your message. Advertising is interruptive and, frankly, annoying – especially on mobile.

However, one area is taking off as an effective way to advertise – games. Although they’ve been used for years, advergames (combining advertising and games) are now being used as an effective advertising format.

With advances in web technology and mobile networks, creating online games is faster, more affordable and more accessible, from any device. More importantly, the technology now allows games to be data-driven, allowing you to measure how games can help increase engagement and response rates.

We’ve collected and analysed advergame data for multiple campaigns and have seen three main areas that are improved.

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