Despite the slightly chilly weather in San Francisco, things were really heating up with an air of excitement and anticipation at Ad Tech in the Moscone Center.
We had a cosy pod stand in the NEXT section and brought with us some Branded Mini-Games USB storage cards as giveaways to our booth visitors.
It was a busy time for us over the two days from 20-21 May, with more than 150 people visiting our stand. From SME marketers who were scouting out the latest advertising technologies to ad publishers and ad networks who stopped by.
Many visitors were experienced in mobile advertising and had worked with mobile apps advertising before – but they were intrigued and excited by the prospect of having a Branded Mini-Game that was HTML5 compatible and could be used across mobile and web browsers, without the need for app downloading.
Many were surprised by the short turnaround time it took to produce an advergame using Branded Mini-Games’ online advergame creator platform, and were determined to try it out for themselves.
During the show, we offered all our booth visitors a free two week trial of a Branded Mini-Game campaign for their brand, which turned out to be very popular with many interested visitors wanting more information and providing us their contact details.
Our Head of Business, Massoud Loodin, also did a pitching session on the NEXT stage to present Branded Mini-Games, which garnered even more interest with requests for meetings afterwards!
All in all, thanks for visiting our booth – we had a fantastic time at Ad Tech: San Francisco and hope you had a great time as well. We’ll be in touch soon!