Mandarina Duck is an Italian luxury fashion company specialised in leather goods and travel items. They want to promote their latest range of leather backpacks. They want a mobile game event for their Facebook marketing campaign to showcase the various designs of their backpacks and to give away some of their leather products as prizes.
To showcase the various backpack designs, a match-3 game is created to challenge users to search for 3 backpacks of the same design and connect them in a straight line. The top 30 on the leaderboard will win various Mandarina leather bags, luggages and pencil cases.
- Duration: 3 weeks
- Distribution Channels: Facebook Page
- Mini-game: Product Search
- Call-to-action: Visit website
Introduce latest leather backpack designs to Facebook users
Increase interaction with their Facebook users
of game players replay the game, with an average of 15 plays per person. The campaign also achieved the following results:
of users complete the game
of users submit their contact information within the game
of users click through to visit the website