Background

Samsung is the world’s leading company providing home electronics with cutting-edge technology including TVs, tablets and home appliances and, in particular, smartphones. Samsung have sold 81 million smartphones worldwide in the first quarter of 2016 accounted for 27.8% of global’s market share.

Launched in late 2015, Samsung Galaxy S7 is the latest product of Samsung Galaxy family. To create more awareness in a competitive Turkish market, Samsung worked with Branded Mini-Games to launch a short HTML5 game featuring questions about Samsung Galaxy S7.



CAMPAIGN

Branded Mini-Games developed a quiz game challenging players to answer questions about the new Galaxy S7 within 60 seconds.

The game starts with a short introduction video, followed by a series of questions. If the players select the wrong answer, they can watch the video again.

After the game ends, players can view their ranks on the leaderboard, share the game with friends via Facebook or Twitter or continue to learn more about the Galaxy S7 on the official website.

Target group: 25-45 years old, male and female

Mini-Games: Memory Quiz

Location: Turkey

GOALS

To create product awareness in the Turkish market

To increase web traffic to the product’s landing page

RESULTS


Samsung received a positive feedback for the campaign. They also achieved the following result:


30%

Engagement rate increased by 30%

50x

Average number of replays: 50 times per person

2%

Click-through rate

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