Pink Lady

Pink Lady was developed in the 1970s by John Cripps in Western Australia. It is a cross between  the American classic Golden Delicious apple with a late-ripening and attractive red Australian apple called Lady Williams. Today, Pink Lady is one of the best-known brands of apples in the world. 

Sold in over 80 countries, Pink Lady is undoubtedly one of the best looking apple varieties available, a beautifully vibrant pink-skinned apple with a unique flavor that would become a fan favorite around the world.


The big creative campaign has been launched by Neon Agency & Branded Mini-Games. Called Pink Lady – Tractor Racing, the international organisation that promotes the apple variety of the same name.
The game is being promoted as part of a national campaign that can be played across desktop, mobile and tablet. The player must collect apples on the track to get a high score.
To make participation worthwhile for customers, the campaign encourages customers to interact with the company through attractive rewards.

  • Event Period: September 7th – October 5th 2020
  • Target: Participants in the Republic of Ireland that are 18+ years old.
  • Gaming Method: Participate the game by email address
  • Prize:
    –  A VIP Experience at next year’s National Ploughing Championships, which includes VIP tickets & 4* hotel stay for a family of four, €100 Dunnes Stores Gift Card and a helicopter ride to the event.
    5 Random Winners – Drawn at Random each day, 1 x €10 Dunnes Stores Voucher
    – Pink Lady Recipe


Motivate customers to participate in the National Ploughing Championships event.

Increase awareness of the brand.