N11.com is a popular online shopping portal (http://www.n11.com).
N11 has more than 21,000 registered shops, 24.5 million registered products and 350,000 registered app users. Having recently launched their app, they are seeking a branded game to engage and entertain their users. To further encourage shopping within the app, N11 wants to tie-in a customer loyalty program and marketing of their latest promotional products together with the branded game.
A Slide-and-Catch advergame is branded with N11’s current promotional products. In the game, these products, would fall from above and the user has to slide an N11-branded shopping bag left and right to catch the falling items.
The game is integrated in N11’s shopping app. N11 users who play the Branded Mini-Game have to achieve a minimum game score in order to download a 3TL (US$1.20) discount coupon, which can be used for purchasing products within its shopping app.
- Duration : 6 weeks
- Distribution Channels : N11 app
- Mini-game : Slide and Catch
- Call-to-action: Download discount coupon
Create a loyalty rewards program using a branded N11 advergame
Advertise promotional products within the branded game
Encourage consumer shopping within N11 apps
of users download the coupon after the game play. The game also becomes very popular and is played by more than 76,000 users.
Complete the game play
Replay the game
Download the coupon