N11
Background
N11.com is a popular online shopping portal (http://www.n11.com).
N11 has more than 21,000 registered shops, 24.5 million registered products and 350,000 registered app users. Having recently launched their app, they are seeking a branded game to engage and entertain their users. To further encourage shopping within the app, N11 wants to tie-in a customer loyalty program and marketing of their latest promotional products together with the branded game.
CAMPAIGN
A Slide-and-Catch advergame is branded with N11’s current promotional products. In the game, these products, would fall from above and the user has to slide an N11-branded shopping bag left and right to catch the falling items.
The game is integrated in N11’s shopping app. N11 users who play the Branded Mini-Game have to achieve a minimum game score in order to download a 3TL (US$1.20) discount coupon, which can be used for purchasing products within its shopping app.
- Duration : 6 weeks
- Distribution Channels : N11 app
- Mini-game : Slide and Catch
- Call-to-action: Download discount coupon
GOALS
Create a loyalty rewards program using a branded N11 advergame
Advertise promotional products within the branded game
Encourage consumer shopping within N11 apps
RESULTS
74%
of users download the coupon after the game play. The game also becomes very popular and is played by more than 76,000 users.
60%
Complete the game play
48%
Replay the game
74%
Download the coupon