We are thrilled to have been featured in Mobile Marketer!  Twice! They have featured our successful case studies for KFC and Krispy Kreme

KFC’s mobile Hot Bucket Challenge game sees 66pc completion rate

Kentucky Fried Chicken Indonesia added some sizzle to customer engagement on social media by rolling out a virtual Hot Bucket Challenge on Twitter and Facebook that saw 66 percent of players complete the game.

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Krispy Kreme cooks up 88pc engagement via incentivized Facebook game

Krispy Kreme found the right ingredients in a branded Facebook application game as it attempted to further mobile engagement among customers in Korea and advertise its new strawberry donuts.

The global donut and coffeehouse chain sought to promote its Real Strawberries product line to consumers in Korea, and tapped gamification as the marketing channel of choice. The Facebook-based game resulted in 88 percent engagement and 36.4 percent of players interacting with the Krispy Kreme Facebook page in some manner.

Read more in the article here

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