LG showcased its product trends at the IFA in Berlin from September 6-11, 2019.

What caught our attention here was the promotion of their refrigerators and washing machines with mini-games. The realistic images and effective washing methods made it easier for retailers, trade visitors, and end-users to access the products and enjoy the entertainment on offer.

LG launched their game through Facebook Instant Games. This was an excellent opportunity for other Branded Mini-Games to open through Facebook in a way that the public could easily reach.  

As a result, we expect LG to have an excellent performance in both marketing and product sales with mini-games.

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