LG showcased its product trends at the IFA in Berlin from September 6-11, 2019.
What caught our attention here was the promotion of their refrigerators and washing machines with mini-games. The realistic images and effective washing methods made it easier for retailers, trade visitors, and end-users to access the products and enjoy the entertainment on offer.
LG launched their game through Facebook Instant Games. This was an excellent opportunity for other Branded Mini-Games to open through Facebook in a way that the public could easily reach.
As a result, we expect LG to have an excellent performance in both marketing and product sales with mini-games.