Febreze Logo

Background

Febreze is a brand of household odor eliminators manufactured by Procter & Gamble (P&G).

P&G Korea has teamed up with E-Mart, the largest retailer in Korea, to promote its Febreze products to tie in with E-Marts launch of its latest branch in Seoul, Electro Mart.

P&G Korea has chosen to use a Branded Mini-Game of Febreze for this joint initiative with E-Mart, to be run throughout the new Electro Mart store on digital kiosks, allowing for customers the opportunity to battle it out to win great prizes.



THE CAMPAIGN

Players must control the Febreze spray bottle to dodge and eliminate a variety of smells coming from all around.

The player’s name is then displayed on a leader board with the opportunity to win prizes from within the Electro Mart store.

  • Minigame: Try and Apply
  • Target audience: Electro Mart customers
  • Location: Korea

GOALS


Promote their product.

Increase engagement between the brand and the target audience.

BE PART OF THE SUCCESS
GAMIFYING YOUR MOBILE
MARKETING CAMPAIGN TODAY


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