BC Card



BC Card

BC Card is one of the largest credit card companies in Korea. It is a leading company in the local credit card industry, which started in 1982 as Korea Bank Card Association. It was set up jointly with funding from commercial banks. BC stands for Bank & Credit, and its corporate philosophy is the pursuit of value beyond a credit card. BC Card has produced a game modelled after a ski jumper who was sponsored by BC Card as part of its sponsorship and promotion of the PyeongChang Winter Olympics.



CAMPAIGN


BC Card created a ski jump game to sponsor and promote the 2018 PyeongChang Winter Olympics and ski resorts. The main purpose was inclusive of the promotion of a ski resort event, held by BC Card, to Facebook users; and to proliferate this information. People could choose to play one of the two national players supported by BC Card. The winners were selected based on the all-time high score and cumulative score ranks.

  • Event Period: 14 February – 25 February 2018 (12 days).
  • Channel: Facebook.
  • Target: Facebook Members.
  • Gaming Method: Cumulative/highest score-based rank aggregation.
  • Prize: QLED TV, PlayStation VR.
  • Game Name: Ski Jumping.
  • Region: Korea.



Goals

Promote the BC Card event at ski resorts nationwide.

Support the Korean ski jumping team at the PyeongChang Olympics.

Create a friendly brand image with the game.


Results


For 12 days during the event period:


More than 350

daily visitors.

More than 3,400

visitors in total.

43,000 or more

Total cumulative plays.

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